Bathroom remodeling companies have to implement new and innovative ways to get the word out about their businesses. While relying on word-of-mouth marketing from former clients can be effective, these companies still need to be proactive with their marketing if they hope to reach new clients. Read on for a list of seven ways you can promote your bathroom renovation business effectively.
1. Value Your Customer Base
As you look to find new customers for your company, the best place to start is with your current customers. Former customers are the foundation of your growing client base. Invest in your former clients by sending them personalized email pitches, follow-ups, referral programs, and special offers. This way, your former clients will still feel as though they are valued by your company and may even be motivated to use your services again.
Focus on providing excellent customer service by making your current clients and former customers feel special. Even though you’ve already secured their service, treating your customers with respect and excellent service will guarantee rave reviews and referrals.
2. Use Hyper-Local Advertising
Local advertising is another area that bathroom renovation companies should invest in heavily. With refined demographic data, companies like Kohler Luxstone can use the likes of Google and Facebook to target specific buying patterns. With these demographics, you’ll be able to promote special offers to local customers that are already in the bathroom remodel. As these future customers search for remodeling services using relevant keywords, they’ll see advertisements recommending your company’s services.
3. Rank High on Search Engines
As you aim to reach more clients in your target demographic, make sure your website is ranking well on search engines. As the first page of Google and similar search engines see a majority of all search traffic, it’s essential that you maximize your ranking on these search engines. With the help of Google My Business, Google Adwords, and SEO, you’ll be able to ensure that your website ranks higher, resulting in more clients for your company.
4. Market with Direct Mail
Direct mail is just as effective today as it has been in the past. This method of marketing is one of the only methods with guaranteed impressions. While it’s easy to write off direct mail, focusing on small-batch mailing based on zip codes within your target demographic will help you pull in more local customers. With the help of an excellent graphic designer, you’ll be able to create a beautiful flyer that is sure to convert future clients that are interested in a bathroom remodel.
5. Use Yard Signs
Yard signs are another important tool to bring in new customers. This age-old method is an incredibly effective tool for anyone that passes by one of your work sites. Consider asking current and former clients to promote your company’s work with yard signs around the home. Most homeowners that are content with their bathroom remodel will be happy to promote your business with a yard sign.ra
6. Don’t be Afraid to Rebrand
Never underestimate the power of rebranding. If you haven’t thought about it yet, consider refreshing your company’s branding with a new logo, a fresh website, and creative marketing materials. With a creative redesign, you’ll be able to catch the attention of potential customers that may have otherwise passed your company by without giving your website or business card a second look.
When rebranding, be sure to keep professionalism in mind. If your branding lacks professionalism, you’re likely to miss out on clients that are looking for quality renovations.
7. Focus on Strategic Partnerships
Make sure to leverage the power of partnerships in your efforts to improve your marketing strategies. By partnering with local suppliers and vendors, you can reach an entirely new demographic of consumers that are interested in Kohler Luxstone bathroom remodels. In addition to promoting your marketing materials, you can collaborate with these local companies with events and campaigns that will showcase both of your companies’ offerings.
Make sure your business has a constant influx of new clients by investing in effective marketing ideas. Let this list of seven marketing hacks inspire you to reach out to your community as you work to attract new clients.