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What is a Master Data Management Tool?

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What is a Master Data Management Tool?

Posted on 01/10/202001/10/2020 by Mathew
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Data management is exciting and requires a great deal of concentration. When companies institute data quality management in their organization, they must overcome a few crucial hurdles.

One of the most pressing concerns is keeping data synced and coordinated across the enterprise.

MDM is the method for providing unified master data for an entity. That master data is complete, accurate, and consistent for partners and everyone in the organization.

Master data management tools provide specific solutions.

  • They help remove duplicates to ensure only one record exists in the database.
  • They are ideal for standardizing and sanitizing all data through mass maintenance.
  • These tools incorporate rules that prevent any incorrect data from ever entering the system. That helps organizations create one authoritative source of master data.

As you imagine, these are very beneficial moves for anyone in data management. High-quality data powers the world’s leading enterprises, and maintaining it doesn’t have to be a challenge with the proper tools.

Say Goodbye to Poor Quality Data

Companies are learning the benefits of maintaining strict standards concerning data. Large enterprises often collect so much information that duplicates become a regular part of the landscape. That’s why de-duplication and maintaining master data records are vital.

Multiple versions of the same record cause issues. Inconsistencies can impact everything from marketing efforts to account management. Companies should have one master record for reference. Consider the process of improving data quality and why an MDM is vital. Several distinct areas are needed to ensure that data is clean, including the following.

  • Source identification
  • Data collection
  • Data transformation
  • Rule Administration
  • Normalization
  • Item Master Creation
  • Data Enrichment

MDM Is a Growing IT Sector

The Gartner MDM magic quadrant comprises companies that provide the full range of data management products to their customers. The depth and breadth of services are comprehensive. Enterprises are discovering that MDM and data management are needed disciplines. Data collection is growing in all industries, so the necessity to collate and clean it is expanding in tandem. Jobs in the industry are plentiful and high-paying, which helps ensure a steady supply of qualified people are entering the sector.

Any company with a data governance policy will benefit from MDM. The overall integrity of the database lives up to the standards for collection and daily management. With strict rules in place, there’s less likelihood that junk data will find its way into the mix. Automatic enforcement of policies means compliant data only ever finds its way into a master record. That attention to detail increases the overall integrity of the database.

Data Quality Will Remain a Top Priority

Businesses use data to gain insights and to decipher pertinent details about their processes. They need the data they’re using to be of the highest quality; otherwise, it will adversely impact their decision-making abilities.

There are no scenarios where business leaders would suddenly decide to abandon the policies of data governance to wing it instead. Most of the experienced IT leaders have been around long enough to where they have witnessed vast improvements in how data is collected and used. Chances are low they’ll ever regress when they see the benefits of their new procedures.

Is MDM Right for Our Organization?

MDM solutions are the central glue binding together systems and information. They are the foremost and only authoritative source for data, powering the digital transformation. Further, MDM provides accurate, complete, and trusted data to enhance sales, marketing, and customer experience. MDM also empowers and improves the rest of your business operations, including compliance initiatives, governance efforts, omnichannel marketing and retailing, and even supply chain optimization.

If these benefits sound worthwhile, installing an MDM tool is the proper move. Gaining control over data means more insights for tapping and streamlining operations to achieve peak efficiency. If more profits and better customer experience are intriguing, it’s safe to say MDM will play a significant future role for your company.

If you’re looking for an MDM solution, realize you have more options than ever. As stated in the Gartner MDM magic quadrant report, many people in the market are switching from enterprise-size vendors to smaller, nimbler companies. The reason is that these new firms are providing innovative solutions and approaches to MDM.

Gain the Advantage of Using MDM Tools

If your company wants to stay competitive, embracing MDM tools is a smart move. Your competitors are already exploiting them, and if you wait too long, you’ll fall behind. MDM is not the future; instead, it’s already a massive part of the present for any company that handles data. The data-driven organization, in particular, cannot hope to survive without the advanced functionality that comes from using a tool.

MDM is a natural extension of data governance and data management. It’s a foundational component for IT departments that use data in every part of the business. The tools available are robust and gaining features and strength every day. With adequately trained employees using them, there’s a chance for companies to be digital transformation leaders. MDM is the central strategy that unifies data and allows organizations to gain real power

Tags: gartner mdm magic quadrant

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